Volkswagen subs campaign

Brief

Volkswagen subs are quite alike in name and form. In this campaign we had to make it clear that it is about two different cars in a memorable way. Setting them apart is a child’s play.

The idea we came up with is using a very famous children's song call "I spy with my little eye" we show how easy is to differentiate them.

Tvc

Project: Veo veo
Client:  Volkswagen
Product: T-Roc & T-Cross
Agency: DDB
DGC: José María Roca de Viñals
CDs: Olaf Cuadras + Pablo Guirado
Creative team: Mireia Córcoles+ Miki Ocampo