Redefining Audi’s brand to engage young people

Brief

Audi’s global campaign launching Audi Q3 Sportback, the first SUV Coupé from the brand redefining the concept of an urban car. All the communication needed to be in a very modern tone to get closer to the younger target.
So we came up with the concept that young people is redefining the world we are living in. You don’t need to be in an office to work, love can be plural, even gender is getting redefined.

Whatever that means, There are infinite definitions for everything +1: YOURS

Tvc

Visuals

Digital content

Project: Whatever that means
Client:  Audi AG
Product: Audi
Agency: DDB
DGC: José María Roca de Viñals
CDs: Sebas May
Creative team: Mireia Córcoles+ Santiago Salas + María Herrera + Alba Ciércoles